CRM（客戶關系管理）的定義是什么 外貿CRM（客戶關系管理）是什么（crm是客戶關系管理嗎）

CRM（客戶關系管理）的定義是什么？

首先，CRM可以從理念和系統來進行定義。

CRM的理念定義：

CRM的理念定義即字面意思客戶關系管理（Customer Relationship management），CRM起源于企業為了提高核心競爭力，保持與客戶的長期穩定關系，誕生了這個理念。由1999年Gartner Group Inc公司提出。Gartner Group Inc在早些提出的ERP概念中，強調對供應鏈進行整體管理。

CRM（客戶關系管理）的定義是什么？外貿CRM（客戶關系管理）是什么？

CRM的系統定義：

CRM的系統帝定義是基于CRM理念誕生的業務承載系統，可以叫做CRM解決方案，這個概念意味著CRM不僅僅是一個單一的系統，而是多個系統的結合。

外貿CRM（客戶關系管理）是什么？

外貿CRM系統就是一種以“客戶為中心”的商業理念，結合軟件、硬件技術綜合而成的一種辦公軟件，外貿CRM系統的主要目的是進行客戶關系管理，從而可以提升客戶滿意度和忠誠度、提升維護與開發客戶的效率。外貿CRM系統是CRM系統的分類中針對外貿行業二次開發的一種CRM系統，外貿CRM系統也使用CRM系統中的很多功能，同時也具有自己的一些功能，比如多語言功能、出差審批等。

如何選擇合適的外貿CRM軟件，需要考慮到公司實力、產品功能、產品易用性、服務、價格等。并沒有一個平臺能適用于所有企業或用戶，這和企業的客戶群體、用戶的功能需求等都有關系。選擇過程中考慮好購買預算、自身需求等，最后要選擇符合自己需求的才是好。

CRM（客戶關系管理）的定義是什么？外貿CRM（客戶關系管理）是什么？

根據數字化轉型網（搜索欄輸入：中國數字化轉型網，即可了解詳情）的資料，CRM是企業數字化轉型非常重要的一環。數字化轉型網有大量的關于CRM的資料和方案，比如介紹CRM的定義、CRM的功能、CRM的價值、CRM的優秀案例、CRM與SCRM區別等等知識，找數字化轉型資料上數字化轉型網。若您對CRM數字化感興趣，想和更多對企業CRM數字化的感興趣的同道者們進行交流，也可關注第五屆華東CIO大會&2023中國數字化轉型展，搜索欄輸入：華東CIO大會，即可了解報名和參會詳情！

翻譯：

What is CRM (Customer Relationship Management)? What is Foreign Trade CRM (Customer Relationship Management)?

What is CRM (Customer Relationship Management)?

First, CRM can be defined in terms of ideas and systems.

CRM concept definition:

CRM concept definition is literally Customer Relationship Management (CRM), CRM originated in order to improve the core competitiveness of enterprises, maintain a long-term stable relationship with customers, the birth of this concept. It was proposed in 1999 by Gartner Group Inc. In the early ERP concept proposed by Gartner Group Inc, the emphasis is on the overall management of the supply chain.

CRM system definition:

The definition of CRM system is based on the concept of CRM business bearer system, can be called CRM solution, this concept means that CRM is not only a single system, but a combination of multiple systems.

What is Foreign Trade CRM (Customer Relationship Management)?

Foreign trade CRM system is a kind of "customer-centric" business concept, combined with software, hardware technology integrated into a kind of office software, the main purpose of foreign trade CRM system is to carry out customer relationship management, so as to enhance customer satisfaction and loyalty, improve the efficiency of maintaining and developing customers. The foreign trade CRM system is a kind of CRM system developed for the foreign trade industry in the classification of the CRM system. The foreign trade CRM system also uses many functions in the CRM system, and also has some functions of its own, such as multi-language function, business trip approval and so on.

How to choose the right CRM software for foreign trade needs to take into account the company's strength, product features, product ease of use, service, price and so on. There is no one platform that can be applied to all enterprises or users, which is related to the customer groups of enterprises and the functional needs of users. In the selection process, consider the purchase budget, their own needs, etc., and finally choose the one that meets their needs.

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